The text consistently references the wrong figures, raising serious doubts about whether the authors actually analyzed the visual outputs.
Page 7 states, “Fig. 1 shows that AI in consumer behavior literature increases rapidly in 2024,” but Fig. 1 is the conceptual model; literature growth is Fig. 3.
Page 8 claims the SCP/MCP ratio “is also included in the Fig. 3,” but Fig. 3 is literature growth; country data is Fig. 5.
Page 13 states, “The keyword co-occurrence analysis, conducted using VOSviewer (Fig. 11),” but Fig. 11 is source co-citation; keyword clusters are Fig. 13–16.
Page 17 claims, “Figure 14 further applies a color gradient to indicate temporal evolution,” but Fig. 14 is Cluster 2; the temporal overlay is Fig. 17.