The article offers an insightful exploration of the industrial metaverse’s potential to transform B2B marketing but exhibits areas requiring improvement for stronger credibility. Methodologically, it lacks sufficient detail, particularly regarding data collection methods, sample sizes, or analytical rigor, making some conclusions appear speculative. While the discussion of themes like business virtualization and stakeholder centricity is engaging, it relies heavily on theoretical concepts and hypothetical scenarios without robust empirical evidence to substantiate these claims. Additionally, inconsistencies in the use and representation of references, where some sources are loosely connected or potentially misinterpreted, could raise concerns about the alignment of evidence with conclusions.
Key terminology, such as “industrial metaverse,” is used throughout the paper but is not consistently or clearly defined, leading to some ambiguity about its scope and practical implications. While the paper highlights potential future trends, these discussions are not always well-grounded in present-day data, creating a gap between theory and practice. References to specific companies and technologies, such as Siemens and NVIDIA, also lack disclosure about potential affiliations or conflicts of interest. Addressing these issues through clearer definitions, more rigorous methodology, and better integration of actionable insights would enhance the article’s value.