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Intertextuality as a cognitive process: Unveiling psychological resonance in literature, cinema, and advertising

Authors: Anthony Jeya Prathap,K. Devimeenakshi
Journal: Social Sciences & Humanities Open
Publisher: Elsevier BV
Publish date: 2025
ISSN: 2590-2911 DOI: 10.1016/j.ssaho.2025.102318
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The paper claims to offer a mechanistic four-stage cognitive pipeline (cue detection, schema activation, conceptual blending, affective appraisal) and makes testable neuroscientific predictions (N400, DMN, etc.). However, it commits a category error: it treats psychoanalytic constructs (repression, Lacanian Symbolic Order, objet petit a) as if they are directly mappable onto neurocognitive variables (e.g., DMN activation, N400 amplitude) without any bridging theory or operational definitions. Freudian unconscious and repression are not empirical entities validated by cognitive neuroscience, they are interpretive metaphors. The study does not specify how, for example, Lacanian symbolic gaps would manifest as a measurable N400 modulation distinct from ordinary semantic violation or expectancy. This conflation renders the proposed empirical tests unfalsifiable: any neural response to a film reference could be post-hoc labeled as repressed desire or blending. Without independent measures of the psychoanalytic constructs, the framework is not a scientific model but a hermeneutic overlay on top of neuroscience, a fatal flaw for a study claiming to bridge cognition and psychoanalysis mechanistically.

1. How do you empirically distinguish schema activation from conceptual blending in real-time brain data, or are these just post-hoc labels for the same neural activity? If they’re not separable, your four-stage pipeline collapses into a black box.
2. Your N400 prediction: a Baudrillard reference in The Matrix might reduce semantic surprise (smaller N400) for viewers who know Baudrillard, but increase surprise (larger N400) for those who don’t. Which effect falsifies your model? Without controlling prior knowledge, your prediction is circular.
3. Freud’s repression and Lacan’s Symbolic Order are not causally testable in fMRI. What specific, pre-registered manipulation would convince you that a DMN response reflects objet petit a rather than generic memory retrieval or mind-wandering?
4. You claim intertextuality facilitates processing (Prediction 1: faster recognition). But a dense allusion can slow comprehension (more cognitive work). If slower RTs occur, would that disconfirm your model, or would you reinterpret it as deeper blending? Seems unfalsifiable.

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