You claim to use an “integrated TOE-DOI framework” but then just list a bunch of DOI factors (relative advantage, compatibility, complexity, etc.) as the technological context of the TOE model. That’s not integrating two models, that’s just renaming and repackaging one into the other. Where’s the actual distinct “technological context” from TOE? This seems like a major conceptual screw-up. Please clarify how this isn’t just redundant and lazy framing.