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Ethical implications of employee and customer digital footprint: SMEs perspective

Authors: Ozlem Ayaz,Seyedeh Asieh Hosseini Tabaghdehi,Ainurul Rosli,Prerna Tambay
Publisher: Elsevier BV
Publish date: 2025-2
ISSN: 0148-2963 DOI: 10.1016/j.jbusres.2024.115088
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The article provides valuable insights, but some key areas need clarification. The definition of digital footprints (DF) is inconsistent; could the authors provide a standardized explanation? The survey data lacks statistical validation, with no mention of sample size justification or applied tests. Was any statistical analysis conducted to support the findings? Moreover, the thematic analysis does not mention inter-coder reliability; was there a verification process to ensure coding consistency? Furthermore, the study discusses ethical concerns but does not specify whether IRB approval and informed consent were obtained. Can the authors clarify if proper ethical protocols were followed?

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