The paper shows a strong connection between website aesthetics and psychological healing in Generation Z, but most of the participants were already familiar with and actively using the ZEPETO app. Does this create a selection bias, where the emotional benefits and loyalty might be influenced more by prior attachment to the platform than by the actual design of the digital exhibition? How can the authors separate the impact of digital art itself from the pre-existing platform loyalty or social familiarity with ZEPETO?
